Inspectable evidence
See the questions behind a recommendation, including freshness and uncertainty. A plausible summary is not enough.
Beacon by Inortix · In development
We’re building a focused workflow for developer SaaS founders and product marketers: turn recurring evaluation questions into one evidence-backed page improvement each week.
01 / QUESTION
“What happens to our existing setup when we migrate?”
Synthetic example of an evaluation question
02 / CANDIDATE BRIEF
The job to be done
Prospective users ask what they need to know. The difficult part is deciding which uncertainty deserves a better explanation next.
Beacon is being built around a small, repeatable decision: improve an existing page you control, using questions you are authorized to work with. Keep the source, the reasoning and the result connected.
Make room for a simple weekly rhythm: inspect what people need to understand, choose an explanation to improve, and keep a record of what you learn.
Read our approach to evidence →A deliberate weekly rhythm
See the questions behind a recommendation, including freshness and uncertainty. A plausible summary is not enough.
Up to three candidate page improvements; one full weekly brief. Designed for an owner who can actually make the change.
Record aggregate outcomes against a baseline, with context. Preserve inconclusive results rather than implying causation.
Built for a specific starting point
For a founder or PMM with recurring first-party evaluation questions and the ability to improve the page.
Start with questions your team is authorized to use, a page you own and someone who can improve it. The focus is a better explanation for people already evaluating your product.
Orbit and Beacon are Inortix products. Orbit focuses on engineering work; Beacon explores how a small team chooses its next product explanation.
Meet the company behind Beacon →